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at the end of 2023, the latest selection of
china time-honored brands was completed, recognizing a total of 388 brands with
three brands from ningxia being listed.
the new criteria for the evaluation of china time-honored brands include profound historical and cultural significance, standardized operation and management and outstanding innovative development capabilities, which not only reflects the protection of traditional culture, but also the cultivation and strength of these time-honored brands.
one of the three china time-honored brands in ningxia - guo qiang shou zhua
guo qiang shou zhua, established in 1982, can be traced back to 1920 when its founder traveled around selling cattle and sheep, and opened a cooked meat shop, gradually mastering the craft of cooked meat production. in 1980, the business started operating a cooked meat shop in guoqiao town, wuzhong city, and became well-known in wuzhong. the family's craftsmanship has been passed down to this day, enduring nearly 40 years of refinement.
one of the three china time-honored brands in ningxia - ningxia ethnic restaurant
since its opening, the ningxia ethnic restaurant has continuously upheld its culinary traditions, creating a series of classic dishes such as lamb dumplings, yangrou paomo (a lamb soup with soaked pita bread), hand-grabbed lamb, steamed fish, braised lamb, and hot pot, which have become the hometown flavors for generations of people in ningxia. these dishes have also become timeless favorites for countless diners who repeatedly visit the restaurant, comforting the palates of every customer.
one of the three china time-honored brands in ningxia - hui'anpu lamb restaurant
hui'anpu lamb restaurant is a representative restaurant in yanchi county. the founder, based on the local people's preference for well-prepared lamb, developed a unique cooking method for local lamb, which has since become popular. the family's craftsmanship has been passed down for a century and continues to this day. through the inheritance of ancestors, years of refinement, and processing, the lamb prepared here has an unparalleled taste, earning a reputation both locally and beyond.
over the years, the time-honored enterprises listed in ningxia have made great improvements and innovations in their operations and brand development. according to the relevant person in charge from the department of commerce of ningxia hui autonomous region, "these three brands and enterprises have played an important role in expanding local demand, promoting consumption, and inheriting traditional culture. in the future, we will support the cultivation of more local time-honored brands and continue to strive for recognition as china time-honored brands."
